In this post, the last of the Super Simple Plans to reinvent your business or to launch your business quickly we are creating our super simple marketing plan.
If you missed the Super Simple Business Plan post, click here.
If you missed the Super Simple Marketing Plan Preparation post, click here.
What you’ve done so far is get very clear on your vision, mission, strategy, ideal customer and what you are going to sell in a way that differentiates yourself from others. Now it’s time to create your Super Simple Marketing Plan – based on Guerrilla Marketing concepts — so you can get going.
7 Sentence Marketing Plan
All the prep work you’ve just done now translates into your 7 sentence marketing plan. If you have more than one product for more than one audience you can and should create one marketing plan for each but let’s just create one for now
The Specific Purpose of My Marketing is to: (start with a verb/action word. For example get people to sign up for a free consultation)
The Competitive Advantage I Want to Stress is:
Our Target Audience is:
Our Ideal Customers (for This Product/Service) Are: (complete for each product/service)
The Marketing Tools to gain exposure and to lower Our Customer Acquisition Cost are:
Our Niche in the Market is: :
Our Marketing Budget Will Be ______ % of Our Projected Gross Sales in Year One.
Now that you know what you are selling and how you are going to market, it’s time for you to get going! In future posts I’ll explain why your customer experience is so critical to your success. Until then…
What do you think of this Super Simple Marketing Plan?
Share your thoughts below in the comments …