Higher Purpose – Stage 6 of the Entrepreneur’s Journey


Stage 6 of the Entrepreneur’s Journey is one that very few traditional entrepreneurs reach, although Enlightened Capitalists™ have been embracing it all along.

Enlightened Capitalists™ create a business or reinvent their business so that it has a higher purpose which aligns with their personal higher purpose.  Of course, this means that they took the time to determine what that higher purpose is.

If you are on your Entrepreneurial Journey at one of the lower stages then I suggest you contemplate what your higher purpose is and take steps to align it with your work.

If you are at Stage 1 then I highly recommend understanding what this is and building it into the work you do so it becomes part of the business DNA.

When I was back in Stage 1 of my business reinvention, I bounced from one stage 1 to another stage 1 a total of three times.

I realized that while I could have continued on with the next version of Carol the Entrepreneur with the first two attempts at reinventing my business, they weren’t aligned to what I wanted for my life.

This turned out to be extremely wise — although I didn’t know how wise I was being at the time.  I just knew that what I was building wasn’t going to bring me joy and give me the items I’d listed when doing the “What I Want” exercise.

I’d done the Ideal Day in the Ideal Lifestyle exercise and I knew that what I was building wasn’t going to get me there so I created a new path.  It was while I was on this path that I discovered what my higher purpose is while at a conference.

I was terrified of the responsibility though, so I didn’t pursue it for a couple of years.

Ripple-Graphic-8-01It’s no surprise that I floundered during those years because I wasn’t doing what I’m here to do.  However, when I finally accepted the challenge things started to change for me.    It’s how I came up with the Enlightened Capitalist™ division of my business and it’s how I’m going to change lives globally (which is my higher purpose).

The Enlightened Capitalist™ division’s purpose and higher purpose is to reinvent business to transform lives.

My vision includes changing the dialogue about how business is conducted.  As the leader, I am passionate about bringing humanity back to business by tapping into the desires and potential of people so that they willingly support the purpose, vision, core values, strategy and goals of the business.  With engaged people profit increases and it’s that profit (or a percentage of it) which transforms lives.

I’m leading a movement to bring Enlightened Capitalist™ concepts to the mainstream.  Our planet, our economy, our communities and we, personally, need this to happen sooner rather than later.   Join us…

What is your higher purpose?

Believe_in_SomethingWe all have one.  Sometimes it takes a bit of digging and soul searching to find out.  However, when you identify exactly what it is, you may find that you’ve been dancing around it all along.  That’s what happened with me.

I’d been reinventing myself and my business since day 1, which is where the reinvention part came from.

I’ve been advocating for employee engagement and customer experience since I started my business back in 1996.

I’ve been involved with performance improvement since 1996 and now I consult, mentor and teach corporate leaders and entrepreneurs how to improve performance.

I wanted to be a teacher when I was a child — and now I teach people how to reinvent their business to transform lives.

I have been an entrepreneur since I was a child and now I teach entrepreneurs how to avoid the pitfalls many entrepreneurs have

When the offer to write the Guerrilla Tourism Marketing book was presented I knew I had to write it, even though I’d never thought of writing a book, let alone a marketing book.  I just “had to”.  Now I’m in the process of writing a book for entrepreneurs to become Enlightened Capitalists™.

When I just had to go to that conference, even though I didn’t know why I was being pulled to it, and I had that weird experience, I finally understood.

Look back in your own experiences, your own dreams, your own childhood wishes and you’ll discover clues to your higher purpose.  Marry those clues with your ideal day in your ideal lifestyle and what you want for your life and the veil of uncertainty about what it is will be lifted.  We all have a higher purpose and Enlightened Capitalists™ build it into the DNA of their business.

Live life on purpose and your life will transform — that’s what I’m here to do

About the Author

As an entrepreneur, Carol Wain has created a number of brands which focus on integrating engagement, sustainability, and both personal and business performance.

She works with individuals in leadership and management roles and with aspiring entrepreneurs who wish to leverage the power of business to create positive change.

Carol is an author, speaker, trusted advisor and mentor who won Entrepreneur of the Year in 2003.

For more information visit CarolWain.com, EnlightenedCapitalist.org, and WorldIncentiveNetwork.com

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