Category Archives for "Marketing"

Marketing – The New 5 Ps For Marketing

You likely already know the 5 original “Ps” to marketing – product, placement, packaging, promotion and price.  However, in today’s business environment there are 5 new marketing “Ps” to consider to transform your business. Personality – People want to see the personality behind the brand and they want that personality to be honest and congruent […]

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F.O.R.C.E. Formula™ for Business Transformation – Reach

F.O.R.C.E. Formula ™ for Business Transformation – Reach The F.O.R.C.E. Formula™  is a comprehensive review and action plan for transforming 5 primary areas of business that are ripe for transformation.  Regardless of whether you are an aspiring entrepreneur, a seasoned entrepreneur, a small business owner, a professional services provider or a leader in the corporate world, […]

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Super Simple Marketing Plan

In this post, the last of the Super Simple Plans to reinvent your business or to launch your business quickly we are creating our super simple marketing plan. If you missed the Super Simple Business Plan post, click here. If you missed the Super Simple Marketing Plan Preparation post, click here. What you’ve done so […]

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Top 3 Tips For Managing Your Online Reputation

A Reputation That Took Decades to Build Can be Threatened by a Single Event You may find yourself in the unfortunate position as the victim of a coordinated attack on your business using social media, which is a horrific situation for anyone who has lived through it. Negative reviews are bad for business and no-one […]

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Living Your Brand Promise

“How can I optimize my marketing budget?” and “How can I get more sales?” … these are two questions that I’m regularly asked and they are not only valid questions but they are indicative of reality… we need to spend less on marketing (and other expenses) while we increase our sales (and profit). My answer […]

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Is Groupon good for Your business?

At first I was completely opposed to Groupon… after all the economics don’t make sense for the merchant and, if done wrong, the impact on cash flow can be devastating. I have heard of two stories (interestingly both were related to dental care) that used Groupon successfully.   One created an “at-home” whitening kit which they […]

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