Forget Causing a Stir — Instead Create a Ripple

The events of the past few months have awakened many people and given them a reason to ditch their apathy, take a stand and most importantly, commit to action. Some people react by causing a stir — by protesting, rioting, marching, picketing, staging a coup or by “dividing and conquering” which is evident in several political arenas.  Others… Continue reading Forget Causing a Stir — Instead Create a Ripple

Travel — One of the Best Reinvention Tools

What is it about traveling to far off destinations that is so ingrained in our humanity?  From the beginning of time, our species has traveled to populate the planet.   Later, explorers set off to discover “new worlds” and today travelling from one continent to another can be achieved in less than a day.   But why… Continue reading Travel — One of the Best Reinvention Tools

Transform Your Business Starting With Personal Alignment

YOU have been a person a lot longer than you’ve been a business leader and as a result, you have beliefs (some of which could be self-limiting) and you have dreams, whether you’ve explored them or not.  The reason why we start business transformation with an internal focus is because your decisions as a business leader… Continue reading Transform Your Business Starting With Personal Alignment

Super Simple Marketing Plan

In this post, the last of the Super Simple Plans to reinvent your business or to launch your business quickly we are creating our super simple marketing plan. If you missed the Super Simple Business Plan post, click here. If you missed the Super Simple Marketing Plan Preparation post, click here. What you’ve done so far is get… Continue reading Super Simple Marketing Plan

STAR Businesses are Resourceful

The “R” in STAR Business stands for “Resourceful” which means that STAR Business owners leverage what they already have.They leverage their relationships with employees, customers, strategic partners, vendors, investors and their network. They leverage their expertise by becoming known as the “go to person” for traditional media and new media. They leverage their resources by licensing their… Continue reading STAR Businesses are Resourceful

What is a S.T.A.R. Reinvention?

People ask me all the time “What is the difference between reinvention and adaptation?” and my answer is that adaptation is like a chameleon whereas reinvention is like a caterpillar. The chameleon adapts and changes according to its surroundings yet you always recognize it as a chameleon.  On the other hand, the caterpillar is unrecognizable when… Continue reading What is a S.T.A.R. Reinvention?

We Lost a Friend, Husband, Father, Grandfather and Marketing Legend — Jay Conrad Levinson

Yesterday, on October 10th, 2013, the world lost an incredible man — friend, husband, father, grandfather, mentor and marketing legend – Jay Conrad Levinson.  Jay was the Father of Guerrilla Marketing and author of many books which sold millions of copies world-wide. He was also part of the creative teams that made household names of… Continue reading We Lost a Friend, Husband, Father, Grandfather and Marketing Legend — Jay Conrad Levinson

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