“How can I optimize my marketing budget?” and “How can I get more sales?” … these are two questions that I’m regularly asked and they are not only valid questions but they are indicative of reality… we need to spend less on marketing (and other expenses) while we increase our sales (and profit). My answer […]
Continue reading
Build a community… We’d all love to have the same level of customer engagement as Harley Davidson but the reality is that it’s a lot of work. Besides, how many of us have products that are cool enough to be tattooed on your head? When you build your community around you, your community will support […]
Continue reading
You know those days when you just want to shake someone silly… well I had one of those days. You see I had not one but two disappointing experiences as a customer in one day. The first one was with our local Staples store and my experience gets an A+ for doing many things wrong… […]
Continue reading
At first I was completely opposed to Groupon… after all the economics don’t make sense for the merchant and, if done wrong, the impact on cash flow can be devastating. I have heard of two stories (interestingly both were related to dental care) that used Groupon successfully. One created an “at-home” whitening kit which they […]
Continue reading
According to a recent Nielsen report which surveyed more than 28,000 global Internet users, 92 percent say they trust recommendations from friends and family above all other forms of advertising. Online consumer reviews (i.e. TripAdvisor, Yelp, Foursquare, and Facebook, etc.) rank as the second most trusted source. We’ve stayed at LeBlanc Spa Resort twice in […]
Continue reading