Living Your Brand Promise

“How can I optimize my marketing budget?” and “How can I get more sales?” … these are two questions that I’m regularly asked and they are not only valid questions but they are indicative of reality… we need to spend less on marketing (and other expenses) while we increase our sales (and profit). My answer […]

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10 Customer Engagement Ideas

Build a community… We’d all love to have the same level of customer engagement as Harley Davidson but the reality is that it’s a lot of work.  Besides, how many of us have products that are cool enough to be tattooed on your head?  When you build your community around you, your community will support […]

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Is Groupon good for Your business?

At first I was completely opposed to Groupon… after all the economics don’t make sense for the merchant and, if done wrong, the impact on cash flow can be devastating. I have heard of two stories (interestingly both were related to dental care) that used Groupon successfully.   One created an “at-home” whitening kit which they […]

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Online Reputation is #1 sales engine: An interview with Andreas Schmidt

According to a recent Nielsen report which surveyed more than 28,000 global Internet users, 92 percent say they trust recommendations from friends and family above all other forms of advertising. Online consumer reviews (i.e. TripAdvisor, Yelp, Foursquare, and Facebook, etc.) rank as the second most trusted source. We’ve stayed at LeBlanc Spa Resort twice in […]

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