Getting By — Stage 3 in the Entrepreneur’s Journey

  Stage 3 of the Entrepreneur’s Journey is when we finally get to say “Whew, I’m so glad this worked!” We’ve come a long way — we’ve likely pivoted a few times already.  Our strategy may have changed.  Our products and services may have changed.  We may have decided to temporarily or permanently back-burner some […]

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Sink Swim

Sink or Swim – Stage 2 of the Entrepreneur’s Journey

  Sometime during the second year of the entrepreneur’s journey reality is beginning to set-in for the majority of us — and quite often we say to ourselves “This isn’t quite as easy as I thought.”  It sucks working sooooo hard every day and not seeing the results we expected.  We look at our business […]

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How to Win The Hearts of Your Customers and Employees

Learn a Customer Experience and Employee Engagement Lesson (While also learning about great PR!) WestJet knocks one out of the park for its customers and its employees! Check out the video and see what elements you can do in your own business to improve your customer experience and employee engagement.  We don’t all have the […]

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Top 3 Tips For Managing Your Online Reputation

A Reputation That Took Decades to Build Can be Threatened by a Single Event You may find yourself in the unfortunate position as the victim of a coordinated attack on your business using social media, which is a horrific situation for anyone who has lived through it. Negative reviews are bad for business and no-one […]

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Carol and Tess

Business Alignment Critical For Success

If you’ve ever driven a car with a bit of a pull or wobble you know you’ll get where you are going but it’s not necessarily going to be as easy as when the wheels are in alignment.  You’ll be more stressed and tired as you continuously adjust for the pull while you wear out […]

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Is Your Customer Loyalty on Life Support?

What is customer loyalty?  Does it even exist — after all customers can be loyal to your business because of convenience only, yet given a change in their lives — whether a new job or a new home, their loyalty vanishes.  Customers can also be satisfied while doing business with you yet they aren’t loyal. […]

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