Super Simple Marketing Plan

In this post, the last of the Super Simple Plans to reinvent your business or to launch your business quickly we are creating our super simple marketing plan. If you missed the Super Simple Business Plan post, click here. If you missed the Super Simple Marketing Plan Preparation post, click here. What you’ve done so far is get… Continue reading Super Simple Marketing Plan

The Quadruplets of Discontent – Mind-game Specialists

The Quadruplets of Discontent are 4 little “darlings” which will mess with your reinvention so it’s important that you are aware of them.  I’ve had intimate conversations with each of them, which is why the cartoons are meant to resemble me (albeit with less wrinkles and a fitter body!)  Sometimes we’re best friends, which seems… Continue reading The Quadruplets of Discontent – Mind-game Specialists

STAR Businesses are Resourceful

The “R” in STAR Business stands for “Resourceful” which means that STAR Business owners leverage what they already have.They leverage their relationships with employees, customers, strategic partners, vendors, investors and their network. They leverage their expertise by becoming known as the “go to person” for traditional media and new media. They leverage their resources by licensing their… Continue reading STAR Businesses are Resourceful

What is a S.T.A.R. Reinvention?

People ask me all the time “What is the difference between reinvention and adaptation?” and my answer is that adaptation is like a chameleon whereas reinvention is like a caterpillar. The chameleon adapts and changes according to its surroundings yet you always recognize it as a chameleon.  On the other hand, the caterpillar is unrecognizable when… Continue reading What is a S.T.A.R. Reinvention?

Higher Purpose – Stage 6 of the Entrepreneur’s Journey

Stage 6 of the Entrepreneur’s Journey is one that very few traditional entrepreneurs reach, although Enlightened Capitalists™ have been embracing it all along. Enlightened Capitalists™ create a business or reinvent their business so that it has a higher purpose which aligns with their personal higher purpose.  Of course, this means that they took the time to… Continue reading Higher Purpose – Stage 6 of the Entrepreneur’s Journey

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