I admit, there are a few great lessons by gifted business people buried in the noise.
However, the hype and the selling of basic information disguised as hope with a big price tag has been challenging to me for a while now.
The people who claim to be successful, spouting examples of their success which have been spun to within millimeters of falsehood, are no longer those who I learn from.
The conferences, which are highly crafted to give just enough information so you don’t walk out, but not enough information unless you buy all the products/services offered, piss me off (I’ve spent embarrassingly significant sums of money and time at these events, which is why I’m angry.)
Many Internet Market gurus are great at copying but that’s about it because I got caught up in this illusion for far too long and it was my Quadruplets of Discontent which kept me there.
Every once in a while, when this feeling comes up, I say “time out” and I spend time researching and reading.
This past week was one of those weeks.
I read about innovation, predictions about our future, business model reinvention, crowdsourcing, crowdfunding, Elon Musk, Jeff Bezos, Richard Branson, Larry Page, artificial intelligence, 3D printers, TopCoder and a gazillion other topics as I allowed myself to follow the bouncing ball with an open mind to discover new ideas, concepts, problems and solutions.
… and I’m happy to report, I’m back on the right track, woot! woot!
I will continue to use internet marketing because it’s a great channel … and it’s how I competed with well-funded, established businesses way back in 1996… when Microsoft became my first sale in my “lifestyle business” before that term became commonplace.
It’s how I attracted a multi-billion international company for services which were far too big / great for my business (so I referred them to one of those competitors and earned a nice big fee when they closed the deal 3 years later… by big I mean “6 figures” big … for a referral because my website was found and theirs wasn’t.)
It’s how I attracted a major airline to run their loyalty program and ended up in a top 2 short-list … and fortunately DIDN’T get chosen.
It’s how I attracted a New York city ad agency who was the Agency of Record for an automobile manufacturer to provide a test drive incentive, which enabled me to pay off the 2nd mortgage we took out to fund the business and then hire my team and move to a commercial office space.
This was all possible because of the internet and having a sought-after and valuable product, service or experience to sell. This is the key … sought-after, valuable product, service or experience, which people want to buy because it solves a problem while it provides them with a better overall experience than your competitors offer.
I’m embarking on a new venture, which is becoming increasingly clear.
The internet will be a major part of it… and it has to be… but the hype, the BS and the flimsy business concepts disguised as hope won’t be.
It is a real business, a real lifestyle business, and there will be offers to participate along the way.
If this intrigues you, and you might want to be part of this as it unfolds, please say so in the comments and I’ll reach out to you with an offer to add you to a mailing list and a community of like-minded movers and shapers who use their skills, perspectives, experiences and talents to positively impact our planet while we transform lives using our businesses.
It absolutely isn’t for everyone but it might be for you if we are a great fit in philosophy, vision, attitude and experience.