Category Archives for "Business Transformation"

The Launch of the Enlightened Capitalist – Consulting Services

NEWS FOR RELEASE: Immediately

CONTACT: Sue Voyles – Logos Communications, Inc.

734.667.2005 sue@logos-communications.com

Enlightened Capitalist: Taking businesses and their leaders to greater heights

New website, www.enlightenedcapitalist.org, offers insights, invites exploration

VANCOUVER, British Columbia – Dec.13, 2016 – Company executives and entrepreneurs looking to take their organizations to a higher-performing, community-focused, and socially-responsible level have a new, comprehensive consulting resource to explore, Enlightened Capitalist.

Founded by Carol Wain, an award-winning business transformation consultant, entrepreneur, author, and leadership mentor, Enlightened Capitalist aims to help individuals collaborate, mentor and learn how to reinvent their businesses and use the power of profitable organizations to transform lives and positively impact the planet.

“Over the past year, we’ve witnessed a growing discontent throughout the world. People are becoming angry with the way they are being treated by governments and business, and the effects that current business practices are having on society and the planet,” Wain says. “Combine this with awakening with disruption in industries due to technological advances, increased pressure from customers to improve their experiences, and the exasperation of managers regarding the expectations of the millennials, and the perfect storm for a massive reinvention is brewing.”

Wain’s vision involves changing the dialogue and sparking a movement to reinvent broken systems in a manner which creates win-win-win situations for people, our planet, and those who courageously lead the way. “Business and the decision making that goes with it doesn’t have to be on an ‘either/or’ basis,” she says. “I like to say that your future starts with AND, meaning that organizations and the people who lead them should opt for a more holistic approach where profit AND purpose are aligned to transform lives.”

Enlightened Capitalist draws on the experience and talents of its Advisory Board, which includes:

  • Anne C. Graham, #1 bestselling author, speaker, and consultant in helping businesses achieve sustainable, profitable growth
  • Stephen Hobbs, CEO, educator, and business consultant specializing in workplace culture, business mapping, and merger and acquisition strategies
  • Susan Radojevic, a successful entrepreneur and advisor on business performance and engagement
  • Bernadette Slowey, an award-winning documentary filmmaker and founder of Vast Universe Productions. Her experiences include marketing, human resources & training, organizational development and customer experience. With her diverse background, she brings creative thinking to corporate and business savvy to entrepreneurs.

To learn more about Enlightened Capitalist, its concepts, and its services, please visit www.enlightenedcapitalist.org.

About Enlightened Capitalist: Enlightened Capitalist (EC) educates individuals in the process of mindful emergence as it relates to business. Enlightened Capitalist provides a roadmap for entrepreneurs and leaders to link life purpose with business sense. EC is a movement that consists of consulting, education, and local communities which guide transition at the personal level that results in change at the organizational level and beyond. Learn more at www.enlightenedcapitalist.org.

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Ideal Day, Ideal Lifestyle

One of the most powerful exercises I have ever done personally and with clients is the Ideal Day in the Ideal Lifestyle exercise.

Imagine an ideal day in your ideal lifestyle

Stop what you are doing…  close your eyes, relax, put your feet up or meditate and ask yourself to picture yourself one day in the future.  This is what you would consider to be a perfect day.  It can be a day when you are retired or a day when you are still working.  It doesn’t matter.

  • Where are you?
  • What time you get up?
  • Who is in bed beside you when you wake?  (or what… e.g. your pet)
  • What does your room look like?
  • What does your house look like?
  • What do you have for breakfast, lunch, dinner?
  • Then what do you do?
  • Who do you talk to throughout the day?
  • What are you planning?
  • What are you working on?
  • What are you doing?
  • Who do you see?
  • What activities do you do?
  • What’s happening with your family and friends?

How does this day compare with other days this week, this month, this year?

Imagine the smells, the sounds, what you feel when you touch things.

Get very clear in your mind — even take some time to create a vision board if you’d like.

Now write out your day with such detail that an actor and director could re-enact it perfectly.  How does it feel while you are writing this?

Keep tweaking until it feels right.

For example, I thought that my ideal lifestyle would include living on a Caribbean Island — open the door in the morning, get fresh juice and fruit, sit outside and read, go to the gym or a bike ride or a boat trip, come in when it’s too hot to create, make a great dinner, relax and enjoy the sunset.

And then I realized that I’d be bored stiff in about 2 weeks and I’d be claustrophobic within a month or so.  My hubby was even going to apply for a job he’d been previously offered a job on a Caribbean Island but we knew we’d go stir crazy.

So I changed my day.  It now takes place in Italy and I’m still working.

Once you have revised your day and it feels right, read it outloud.  Watch for places your body twitches or otherwise indicates to you that it’s not right.  Watch for places where you may be saying to yourself “I don’t deserve this” or other negative thoughts.

Explore the negative thoughts — what do you need to do so that you tell yourself you do deserve this and can achieve it?

Keep tweaking with the day until you can read it outloud and you believe what you have written.

Now turn on your webcam or your phone camera or some other video recording device, look into the camera and, without looking at what you’ve written, explain your ideal day.  This exercise is for your eyes only so don’t worry about how you look or sound.    Remember to share the details so that if a director and actor saw the video they’d know how to re-enact your day perfectly.

When you are playing back the video look for a few things:  What did you change in your story?  Where did you stumble?  Did you look like you believed yourself that this ideal day is possible?  How do you feel while sharing this day?

The power of this exercise is to get clear on what you want and what makes you happy.    It’s also what you should be working towards, so that when you are making your day-to-day decisions now you can move towards this day.

Again, my ideal day takes place in Italy.  I’ll spare you the details but I will tell you that what I’m building with my brands, what I’m sharing with my message, how I’ve structured my life and the decisions that hubby and I are making will get us living in Italy one day.    At the time I did this exercise, I imagined me being on stage, being interviewed on TV, writing books and checking in with the CEOs of my brands on a regular basis.  I had no idea what the message I was delivering…

… but now I do…

It’s the Enlightened Capitalist message… and I know for sure that one day my day will look a whole lot like what I imagined years ago.

Don’t Do What I Did in the Past. Do This Instead…

Hello I am an Expert BadgeThe Internet Marketing world drives me crazy… which is hilarious because I’m posting this on my marketing website… but let’s continue…

I admit, there are a few great lessons by gifted business people buried in the noise.

However, the hype and the selling of basic information disguised as hope with a big price tag has been challenging to me for a while now.

The people who claim to be successful, spouting examples of their success which have been spun to within millimeters of falsehood, are no longer those who I learn from.

The conferences, which are highly crafted to give just enough information so you don’t walk out, but not enough information unless you buy all the products/services offered, piss me off (I’ve spent embarrassingly significant sums of money and time at these events, which is why I’m angry.)

Many Internet Market gurus are great at copying but that’s about it because I got caught up in this illusion for far too long and it was my Quadruplets of Discontent which kept me there.

So…

Every once in a while, when this feeling comes up, I say “time out” and I spend time researching and reading.

This past week was one of those weeks.

I read about innovation, predictions about our future, business model reinvention, crowdsourcing, crowdfunding, Elon Musk, Jeff Bezos, Richard Branson, Larry Page, artificial intelligence, 3D printers, TopCoder and a gazillion other topics as I allowed myself to follow the bouncing ball with an open mind to discover new ideas, concepts, problems and solutions.

… and I’m happy to report, I’m back on the right track, woot! woot!

Marketing1

I will continue to use internet marketing because it’s a great channel … and it’s how I competed with well-funded, established businesses way back in 1996… when Microsoft became my first sale in my “lifestyle business” before that term became commonplace.

It’s how I attracted a multi-billion international company for services which were far too big / great for my business (so I referred them to one of those competitors and earned a nice big fee when they closed the deal 3 years later… by big I mean “6 figures” big … for a referral because my website was found and theirs wasn’t.)

It’s how I attracted a major airline to run their loyalty program and ended up in a top 2 short-list … and fortunately DIDN’T get chosen.

It’s how I attracted a New York city ad agency who was the Agency of Record for an automobile manufacturer to provide a test drive incentive, which enabled me to pay off the 2nd mortgage we took out to fund the business and then hire my team and move to a commercial office space.

This was all possible because of the internet and having a sought-after and valuable product, service or experience to sell. This is the key … sought-after, valuable product, service or experience, which people want to buy because it solves a problem while it provides them with a better overall experience than your competitors offer.

I’m embarking on a new venture, which is becoming increasingly clear.

The internet will be a major part of it… and it has to be… but the hype, the BS and the flimsy business concepts disguised as hope won’t be.

It is a real business, a real lifestyle business, and there will be offers to participate along the way.

If this intrigues you, and you might want to be part of this as it unfolds, please say so in the comments and I’ll reach out to you with an offer to add you to a mailing list and a community of like-minded movers and shapers who use their skills, perspectives, experiences and talents to positively impact our planet while we transform lives using our businesses.

It absolutely isn’t for everyone but it might be for you if we are a great fit in philosophy, vision, attitude and experience.

When Purpose and Passion Collide

I’m bursting with excitement!

I’ve been on quite a long drawn-out journey to reinvent myself and my business, doing bits of this and bits of that in a personal sense and a business sense.

A few years ago, I had some unexplainable urges to do things I had never done before.

Carol Wain and Jay Conrad LevinsonThe first was to write a book with Jay Conrad Levinson. The offer was made on a webinar and about 2 weeks later I had cashed in retirement funds and airline points to attend a Guerrilla Marketing Intensive in his home. I spent the next 9 months painstakingly writing the Guerrilla Tourism Marketing book which I published on 12-12-12…. and it changed my life.

The following year, I had an even stronger urge to go to the World Domination Summit — I didn’t even really know what it was all about — I saw a post on Facebook about tickets being sold by those who couldn’t attend and I knew I had to go.

It was at this event where I had the weirdest experience of my life — the presenter was talking about something — no idea what anymore — and then he switched gears. His wife joined him onstage and together they directed us to clear our laps, to close our eyes, to say a validation to ourselves then put down our baby finger on our left hand. We were to say this validation 10x, ending up with the baby finger on our right hand.

I was thrown by this — my lap was full of stuff and it took me a while to get my act together. By the time I could join in we were all the way to our middle finger right hand. I said something and put down that finger. Nope, that wasn’t it.

I then said to myself “I’ve been chosen to reinvent lives globally” and said “Yes, that feels right.”

I then said it one last time emphasizing “chosen“.

I don’t know what hit me but something very powerful hit me like a tsunami.

I immediately burst into tears. I couldn’t explain what happened but fortunately the many strangers I randomly shared with were kind enough to listen so I could calm down.

Carol Wain with Tess Vigeland

Carol Wain with Tess Vigeland

After the break I chose to sit up front, on the aisle, and the presenter bee-lined off the stage, walked up to me and asked me who I was and what I did.

The funny thing is that she had been talking about how she’d quit her job at the NPR without a safety net.

She didn’t know why she had to do it but she did and now everyone — including herself — thought she was nuts! When I replied “I’m Carol Wain, Queen of Reinvention and I help people just like you to reinvent your life” she was gob-smacked. (well, many people were, myself included!)

This long story is the set-up to my excitement.

It’s been a few years since then and I have taken many steps forward and many steps backward.

I was spinning my wheels doing things but not making the kind of difference I am capable of.

Late last year I was speaking to a friend about why I felt I wasn’t as successful as I had been in the past and the answer was simple. Discipline and Accountability — nothing more, nothing less. I had heaps more of both when I was awarded Entrepreneur of the Year for 2003 — and at the time I had an 8 year old and a 12 year old.

We decided to become Accountability partners.

Well, since then my world has changed.

I asked the Universe to help me come up with something that was bigger than me and bigger than my existing brands. I asked for something that would reinvent lives globally.

I’d been playing in the Reinvention space for quite a while. In fact, I’ve interviewed a few of you, my readers, for my Reinvention Show and/or my Women’s Reinvention Summit. I knew that I didn’t want to be in life coaching and that business was where I needed to play.

When I woke up one morning with 2 words in my head, I knew it was what I have to do.

Glowing green globeI’m starting a movement which teaches and shows business leaders how to create organizations which positively impact the people who support their business, their communities and the planet. This organization will take the best parts of all I’ve experienced to create a global community of leaders who reinvent their businesses to transform lives.

The website and business concept are being finalized now. I’m so excited about this that I’m barely sleeping these days…

 

 

 

Lessons learned:

1. I am enough. I have whatever I need inside me already.
2. Surround yourself with great people who collaborate and co-create, support and encourage you.
3. Be giving — my accountability partners received from me before I asked of them.
4. Spend time getting in touch with yourself, your dreams, your vision, core values, strengths and weaknesses, passion and purpose. Then build upon it.
5. Add value, always
6. Be profitable and use some of that profit to enrich the lives of others while protecting our planet.
7. The best currency is great relationships.

This was a long post… hope it inspires you.

5 Ways to Improve Performance

Every business leader and executive I speak with talks about performance.   Financial performance, people performance, marketing performance, sales performance, operational performance and so on.

Great performance requires people to be onboard, engaged, aligned and passionate about the vision, purpose, passion, goals, personality and promise of the business – and this is one of the biggest challenges within an organization.

MagicianPerformances, on the other hand, are delivered by employees, managers and leaders.  They are also delivered by customers, vendors, supporters, investors, partners and franchisees.

In other words, all people play a role in the success of a business.

The Theater references don’t end here…

Every business has a stage which is set by its marketing team and reinforced by employees and customers.  When employees see themselves as performers and their actions as performances, it’s easier to see how great behaviors and decisions make an impact.  (It’s also more fun!)

Great Experience

Leaders and managers are also challenged to improve the performance experience to add more value to customers, to differentiate their business from competitors, to improve relationships and to increase profits – while striving to deliver consistent performances regardless of who is on stage at any given moment.

 

 

Performance matters, regardless of how you define it.

5 Ways to Improve Your Performance

  1. Ensure you have a strong vision, purpose, passion, personality, platform and core values which are easy to share.  Then share it!  All employees need to know where you are headed.  All employees and customers need to know what you stand for and how you are different.  They will then choose whether to support your business or not.
  2. Review your policies, procedures and decision making criteria to ensure these are in alignment with #1.  If one of your core values is “sense of family” and yet you have departments or silos which compete with each other or don’t speak to each other, then your sense of family is dysfunctional!   If you say that you are customer-centric are you making decisions which support what your customers’ value and are willing to pay for?  If you are all about efficiency, how are you continuously improving it?
  3. Immerse yourself in your performance.  In this definition of performance, you are looking at the roles your people play; how customers and employees act; which “sets” on your “stage” need to be updated and how you can improve the experience delivered to employees and customers.  Think of your business in the theatrical sense to give yourself a different perspective.   Find out what it’s like outside your office.  Get immersed in the experience and ask how it can be better.
  4. Take action.  You’ve identified gaps in performance — both in the traditional business sense and through the eyes of the performers.  Review #1 and #2 and come up with a plan to close the gaps.  Every business will approach the action taking in a different way — just be sure to stay in alignment.
  5. Get help.   You can’t optimize your performance alone.  Involve your employees, customers, supporters, partners, investors and vendors.  Ask for insight.   Remember that your perspective isn’t going to be the same perspective that others have.  Let their input help to guide you.  If you are out of your element or you cannot take on more work, hire someone to manage the project or various parts of the project.

Performance is a one of those great words which means different things to different people.  Remember, your business is similar to theater.  You create the stage, you choose the performers, you deliver performances and your people act in certain ways.  Each of these elements impacts your business performance.  Improve the theater and improve your business.

How do you define performance?  How do you improve it?  I’d love to hear your thoughts.

5 Surprisingly Simple Ways to Improve Your Customer Experience

Improving Your Customer Experience is Easier When You Understand the Following:

  1. Customer Experience is in every business decision.
  2. The only true differentiation between competitors is the Customer Experience they deliver.
  3. Your brand IS your Customer Experience.
  4. Everyone is IN marketing  whether they realize it or not
  5. Customers complain when there is a disconnect between what you promise in your marketing and the experience they receive.

Let’s Look at an Example:

Restaurant A is next door to Restaurant B in tourist row.  They are both Mom and Pop restaurants which  sell similar products — food and drinks — but Restaurant A has a waiting line to get seated while Restaurant B is empty.   Why is this?

  • Restaurant A’s menu is more slightly expensive than Restaurant B.
  • Restaurant A’s servers are rushed off their feet but they are taking time to be hospitable to their diners.  Restaurant B’s servers are sitting at a table in the back tapping away at their phones.
  • Restaurant A is colorful, with clean white table cloths and sparkling glasses.  Restaurant B isn’t as colorful, its glasses aren’t quite as sparkling and the table cloths are showing their age.
  • Because Restaurant A is cooking for its guests, the aroma of deliciousness makes the tummy growl.  Restaurant B isn’t cooking, so no-one knows what to expect.
  • The signage for Restaurant A is appealing,  Restaurant B has signage that needs repair

People make decisions based on emotion and rationalize them with logic.  In the eyes of the tourists — who have to make a decision with limited knowledge — Restaurant A is a better choice for all sorts of reasons and they must be right because others have chosen it too.  The social proof convinces them to join the line.

What Could Restaurant B Do Differently?  

Do you know your customers?Customer Experience is in EVERY business decision — the decision to permit the staff to sit at a table in the back, rather than being outside with great big welcoming smiles on their faces while they invite people to check out the menu and perhaps offer a little taste of what they are serving.   By doing this they are not only marketing — building Attention, Interest, Desire and Action — but they are drawing people into their customer experience.

They need to decide who they are, who they want to serve, what those people are looking for and deliver it.

They need to fix the signage, replace the table cloths and shine the glasses before putting them on the table because people will make assumptions about the quality of the food and service based on those visuals.    They are marketing to the world that they either aren’t interested in the details or they aren’t able to invest in their business, neither of which appeals to people who want a good experience.

They need to find a hook — something that people want which is different and more valuable than the other restaurant offers.   They need for people to experience what they have to offer.  They need to show social proof to get people to come in, which will lead to more people following.   They need to add some life to their restaurant — no-one wants to eat at an empty restaurant.  They need to start investing in a consistent experience so that people know what to expect.

5 Ways To Improve Your Customer Experience Experience

  1. Know who you are serving and what they value.  Be clear on who you want to attract and who you want to repel.  Then find out what the people you want to attract value and what they don’t.  Ask them what you should Start, Stop, Increase and Decrease.  Use the T-Form, which you can download here
  2. Find out how people decide to do business with you.   What influences their decisions?  How did they find you?  What journey did they take to sort through their options?  What were the moments of truth for them?
  3. Follow-up after the sale.  Very few people do that, so you immediately differentiate your business from others.  Follow-up to be sure they are happy.  Ask if they have any questions you can answer.  Inquire about any other needs they have (great time for a cross-sell or up-sell).  Create a follow-up schedule.  What will you do, when will you do it and how will you follow-up?
  4. Train your staff.  I know it sounds like an absolutely “Captain Obvious” statement but so many businesses are cutting back on training, which is the wrong approach.  Your customers tend to know more about their options and your competition than you do — after all, it’s in their best interest to make an informed decision.  However, when they ask questions they have been unable to resolve during their research, your staff have to be able to answer and/or find someone who can quickly respond.
  5. Align your marketing with your customer experience.  If there is a disconnect, either change the experience or change your marketing.  Remember your brand IS your customer experience, so ensure your brand promise is indeed what your staff deliver — consistently and across all touch points.

 

Share your thoughts below in the comments…

 

Carol Wain is a leadership consultant, trainer, mentor, speaker, best-selling author and Entrepreneur of the Year 2003.  She is the founder of  Marquee Incentives, Marquee Marketing, Marquee Experiences, Marquee Events and Carol Wain International, which provide consulting, training and related products and services that transform businesses.  

Using Carol’s F.O.R.C.E. Formula™, leaders and managers learn how to attract and retain the employees and customers they want, increase sales, reduce expenses and use their strength to make positive changes in the lives of others.  

You can find Carol on Google, Facebook, LinkedIn & Twitter.  Visit her website at http://carolwain.com and reach her at Carol@CarolWain.com

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Marketing – The New 5 Ps For Marketing

5 Ps for Marketing_3-01You likely already know the 5 original “Ps” to marketing – product, placement, packaging, promotion and price.  However, in today’s business environment there are 5 new marketing “Ps” to consider to transform your business.

Personality – People want to see the personality behind the brand and they want that personality to be honest and congruent with the way the person is “off stage” too.  For example, Sir Richard Branson shows his fun-loving, adventuresome side of his personal life while the Virgin brands are also fun-loving and adventuresome.   Even if the personality behind the brand are  the employees they need to be congruent with the personality of the brand.  No grumpy people working at Disneyland; only tender dental hygienists working at the “tender dentist” etc.

What is your brand’s personality and are you including it in your marketing?

Purpose – Every business has a purpose — to make money.  There are other purposes to consider though.  Purposes larger than the business or product itself.  For example, the purpose of our business is to reinvent lives globally and the best way to do this is to help business leaders to transform their business to become S.T.A.R.S.™ – Sagacious | Transformational | Attractive | Resourceful | Sustainable.

What is the purpose for your business and/or brands?  Are you sharing your purpose with your customers, employees, prospects and supporters?

Passion – People want to connect with people who share their passion – whether it’s reinventing lives, transforming businesses and communities, living off the grid, living a healthy and happy life, driving race cars, travelling the world, leaving a legacy, paying it forward or denouncing ways we are being manipulated by big business.

Do you show where your passion lies in your marketing?

Platform  – Your platform is what you are known for.  My platform is reinvention.  My friend Sohail Khan’s platform is joint ventures.  My friend Karen’s platform is the mind/body connection.

Ideally you want your name / brand to become synonymous with your platform – think of shoes and you think of Zappos.  Think about books and you think of Amazon.  Think about a magical vacation with small children and you likely think of Disney.

By becoming clear and focussed you will be able to hang out your “platform shingle” which helps you expand your reach through strategic partnerships and your marketing.

What is your platform?  What do you stand for?  What are you known for?

People –  Your people make or break your business.  People * Power * Profit so how do you ensure you are marketing to the right people so they become your employees, your customers, your vendors, and your strategic partners etc?  You do it by being very clear what your mission, vision, purpose, passion and ideal customers are.  You take a stand.  You invite those who you want in your circle, your tribe and your community to join you.  You ensure that those who you do not want to associate with don’t are kept on the other side of the “red velvet rope”.

Are you attracting the right people to your business?

How Will You Incorporate These 5Ps in your Marketing to differentiation your business?

Transform Your Business Starting With Personal Alignment

balanceYOU have been a person a lot longer than you’ve been a business leader and as a result, you have beliefs (some of which could be self-limiting) and you have dreams, whether you’ve explored them or not.  The reason why we start business transformation with an internal focus is because your decisions as a business leader are a direct result of what you belief, what your core values are and the vision you have for your life.

While it’s not necessary to do inner work to know what makes you tick to be a successful entrepreneur, it sure is a whole lot easier to make appropriate decisions when you have a sense of you. It is also a lot easier to see when you are falling into a trap set by your subconscious.

Core Values

When your core values are in alignment with the values of the business then the first hurdle has been crossed.  However, if your core values differ from the core values of the business, an internal conflict arises.  The same holds true with your employees — if the core values of the business are not in alignment with the core values of the employees there will be a disconnect, an imbalance and ultimately conflict.  Therefore, start your business transformation by listing your core values.  Click here to download a PDF with a list of Core Values, if you need help coming up with adjectives that describe them.  If you have a huge list, cut the list down to your top 10 values. Then to take those top 10 and decide either / or to get them down to 5. For example Freedom is one of my values as is Dependability … but if push came to shove, I’d take Freedom over being Dependable (fair warning!), which means that if something came up where I had to decide between being dependable and being free I would choose freedom.

Your core values will not change – from the time you first identified with them until the day you die and it’s the same with your business.  Strategies, tactics and plans change but the core values never change.

I want to drive home the point that these values are something you live each day – they aren’t a convenience item to create the illusion of being something you are not. For example, if one of your core values is integrity – you’d better do every single thing you say you are going to do. If honesty is a core value – you are honest always – always! If you say that family time is a core value – nothing stops you from having that family time – nothing.

Business Core Values

After you’ve done this exercise for yourself, do it again for your business. This time though, ask your employees, your customers and your vendors what they believe the values of your company are because they are the people who experience the decisions you make and it’s those decisions which reflect the core values of the company.

How are your business practices and the experiences you have with your people being translated into values? What are the common denominators for values, as seen through the eyes of those you serve? Are the results consistent with your own perception of what the core values are? Are there disconnects? How do you close the gap?

Is there a disconnect between what your core values are personally and the core values of the company? If so, you will experience some internal conflict at some point.

A prime example that happened not too long ago in the corporate world is Brendan Eich.  Mr. Eich, the creator of JavaScript, was appointed CEO of Mozilla only to be forced to resign few days later after an outcry from employees over a $1,000 donation he made to California’s Proposition 8 campaign in 2008 — a ballot that defined marriage between a man and a woman.  He argued that he leaves his personal beliefs, values and views at home. However, it didn’t matter to those who felt his beliefs were out of alignment with the company beliefs of inclusion and acceptance and they refused to accept him as their leader.

After you have completed this exercise you’ll be ready to move on to the next step in ensuring you are in alignment with your business — understanding what you what and do not want for your life.

If you’d like to know more about how to reinvent your business, contact Carol or check out how to work with Carol

What do you think of this exercise?

Share your thoughts below in the comments …

Carol Wain is a leadership consultant, trainer, mentor, speaker, best-selling author and Entrepreneur of the Year 2003.  She is the founder of  Marquee Incentives, Marquee Marketing, Marquee Experiences, Marquee Events and Carol Wain International, which provide consulting, training and related products and services that transform businesses.  

Using Carol’s F.O.R.C.E. Formula™, leaders and managers learn how to attract and retain the employees and customers they want, increase sales, reduce expenses and use their strength to make positive changes in the lives of others.  

You can find Carol on Google, Facebook, LinkedIn & Twitter.  Visit her website at http://carolwain.com and reach her at Carol@CarolWain.com

Lesson In Tenacity

Honey_badgerHere’s what happens when you don’t give up… gotta love his ingenuity and tenacity!

Would you try as hard to get what you wanted?  Sadly most people quit right before their breakthrough.

If you truly want to reinvent your life or transform your business you must be as tenacious as this honey badger.  If your why is big enough you will find a way to achieve what you want.

Your original idea might not work and that’s fine.  None of us bats anywhere close to 100.  We try things and they work, we try things and they flop, we try things and they don’t work as well as we hoped.

We try things and then people react and it screws up our plan.

We use our wise judgment and we make the right decisions with input from those who we can trust.

But don’t just quit because it’s hard.  Be a honey badger and stick to your vision and your goals.

 

Be sure to comment below and to share this with your friends!

If you’d like to know more about how to transform your business or reinvent your life, contact Carol or check out how to work with Carol

What are some of the ways you keep going when others would have given up?

Share your thoughts below in the comments …

Carol Wain is a leadership consultant, trainer, mentor, speaker, best-selling author and Entrepreneur of the Year 2003.  She is the founder of  Marquee Incentives, Marquee Marketing, Marquee Experiences, Marquee Events and Carol Wain International, which provide consulting, training and related products and services that transform businesses.  

Using Carol’s F.O.R.C.E. Formula™, leaders and managers learn how to attract and retain the employees and customers they want, increase sales, reduce expenses and use their strength to make positive changes in the lives of others.  

You can find Carol on Google, Facebook, LinkedIn & Twitter.  Visit her website at http://carolwain.com and reach her at Carol@CarolWain.com

Enlightened Capitalists Prioritize Employee Experience

TeamLeader5 Reasons to Focus on Employee Experience (EX)

  1. Lower turnover
  2. Attract high-caliber employees
  3. Improve customer experience
  4. Increase productivity
  5. Increase profit

EX Insights

  • Gallup research also shows that active disengagement costs the U.S. an estimated $450 billion to $550 billion annually (State of The American Workplace)
  • Only 30% of US Employees / 16% of Canadian employees are engaged; 52% of US employees / 70% of Canadian employees are not engaged and 18% of US employees / 14% of Canadian employees are actively disengaged (Gallup – State of the Global Workforce)
  • Gallup sees employee engagement built on these basic elements – “What do I get from this role? (salary, job satisfaction etc) – perceived value of my contribution – answers to the question “Do I belong here? – Can I make improvements, learn, grow, innovate and apply new ideas?“ (State of The American Workplace)
  • 75% of people quit their bosses not their jobs (Roger Herman)
  • Above average companies – those with more highly engaged employees – experienced 147% higher earnings per share (EPS) compared with their competition.  (Gallup)
  • 70% of Forbes Global 2000 companies will use gamification to boost retention, revenues and engagement in 2014 (Gartner)

Employee Experience Process

  1. Understand your culture – does it support a great employee experience?
  2. Ensure your employees core values match the corporate core values
  3. Practice appreciation – informal recognition and formal recognition – Peer to peer and manager to employee
  4. Deliver honest, open communication
  5. Provide opportunities for training and advancement
  6. Create a career path
  7. Disallow toxic people in your company
  8. Pay attention to turnover, particularly with specific managers
  9. Use 360 degree feedback to improve experience
  10. Hearten contribution and innovation
  11. Encourage a caring approach to dealing with mistakes – what is the lesson?
  12. Compensate fairly, reward exceptional behaviour

Employee Experience KPIs

The 3 main Employee Experience KPIs are Acquisition, Retention and Profit

Acquisition – Recruitment costs, training costs, number of employee referrals

Retention –Employee engagement level, employee satisfaction score,average employee tenure, 360 feedback score, employee churn rate, attendance rates

Profit – Revenue per employee, safety, customer experience

5 Steps to Success

Define – Define which objectives you want to achieve, what KPIs you want to impact, prioritize your objectives, define the timing, identify resources, allocate budgets, identify return on investment expected

Discover – Find out what it’s like to be your employee.  The more trust you have generated, the easier it will be to get truth in return

Design – Use best practices, discovery insight and your objectives, design an employee experience plan

Implement – Implement your plan, educate your employees, engage in two-way dialogues with employees, encourage two-way dialogues between customers and employees

Monitor – Monitor employee responses, customer reaction, customer learning, feedback, impact to KPIs and adjust as needed

Our Role

  1. Coordinate with your project managers, senior leaders, management team,  supervisors and trainers for requirements
  2. Define – what are your objectives? … Identify KPIs, create your baseline
  3. Discover – what is it really like to be your employee? … Coordinate with HR team and test that HR insight matches employee reality
  4. Create your employee experience transition plan, employee engagement plan, employee recognition plan and incentive programs with input from all stakeholders
  5. Implement and support training, coaching, mentoring and facilitating
  6. Co-ordinate with your team to report on results and make appropriate adjustments
  7. Leave you with the insights and practices to continue to grow your employee experience

If you’d like to know more about how to reinvent your business, contact Carol or check out how to work with Carol

What are some of the ways you focus on customer experience and employee experience in your business?

Share your thoughts below in the comments …

carol-showCarol Wain is the founder and leader of many brands which help leaders to create more profitable businesses that transform lives and positively impact our planet.  She is an author, speaker, trusted advisor and mentor who won Entrepreneur of the Year in 2003. 

Carol is passionate about reinventing business to become a force for good — positive businesses which respect, appreciate, encourage and support the right employees who voluntarily use their discretionary effort to bring the vision, purpose, platform, personality, passion and core values to life; businesses which create useful, meaningful and valuable products, services and experiences which improve the lives of people; and businesses which support communities, take a stand and have a higher-purpose.

For more information visit  http://CarolWain.com, http://EnlightenedCapitalist.org and http://WorldIncentiveNetwork.com

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